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2022-05-19
In the late 1990s, photo albums became popular in developed countries such as Europe and America. Some sharp printers in China have recognized the enormous potential of the photo album market and have followed the Western model to explore the Chinese imaging market. However, due to printing technology and industrial scale, the domestic photo album market has not been thriving. Since 2009, popular personalized photo album websites have been shut down, including some projects endorsed by large platforms.
Henan Yinai Culture Co., Ltd. (hereinafter referred to as "Henan Yinai") specializes in photo album printing business. In recent years, under the decision of General Manager Zhu Shanfeng, it has successively introduced HP Indigo high-capacity equipment, with an annual performance growth rate of over 50%.
Zhu Shanfeng said, "Since introducing the first HP Indigo device, our performance has increased by 80% that year. ”Because the factory process is designed more scientifically and the color quality of the output photo albums is higher, the business volume has also increased to a higher level. In addition, the market's recognition of the quality of digital printing and the tightening of national environmental policies have further promoted the rapid development of the photo album market.
The HP Indigo 12000HD digital printing machine adopts embossing treatment in the later stage, and the effect is completely no different from the quality of silver salt printing. Another advantage of HP Indigo is its B2 format, which can accommodate album sizes including 10 inches, 12 inches, 16 inches, and 18 inches according to international market standards. The introduction of equipment has brought about a significant improvement in quality, and Henan Yinai has also attracted more and more orders, with an annual growth rate of over 50%.
In 2021, Henan Yinai achieved a total of 4.6 million prints of imaging products during the graduation season, with 1.9 million prints completed in July alone. It processed an average of 2500 orders per day, approximately 20000 individual products, and served 4253 national professional graduation season teams. The business volume of photo albums and calendars alone accounted for 60% to 70%.
Joining hands with Yinai Company presents a significant challenge for Jiangmen Layflat Technology Co., Ltd. in terms of business. For the requirement of producing 50000 photo albums per day, mechanical automation is undoubtedly an inevitable choice. However, Yinai Company requires us to meet the production volume while also ensuring that the quality of photo album products meets certain standards. In the end, our company put in a lot of effort in various supporting service production and mechanical design, and the whole company shouted the slogan: product quality is the life of the company. Finally, the construction of the post press album production automation workshop for Yinai Company was completed, and it was recognized by the leaders of Yinai Company. In the future, we will continue to follow the development strategy of Yinai Company, assist and strive to provide supporting services.